ABOUT OUR COMPANY
White Honey has been a creative agency for iconic brands and visionary talent for over a decade. Our expansive 6000 square-foot photography and video studio creates, produces and delivers premium visual content for the world’s most renowned beauty, fragrance, fashion and lifestyle brands.
Conveniently located on West 36th Street in the heart of New York City’s bustling Garment District, White Honey is close to major transportation including all subways, Grand Central and Penn Station. We are within walking distance to the infamous flower market, renowned prop houses, the finest fabric shops, Fashion Avenue showrooms and designer studios. Complementing our spectacular location is our access to the greatest creative talent and resources in the world.
Founded by Heather Miele in 2008, the White Honey name was inspired by her daughter, Bianca Miele, which means “white honey” in Italian. Heather’s career spans over 25 years and features an impressive portfolio of the most innovative and iconic brands in the world.
Inside White Honey studio, lofty 11-foot-high ceilings create a comfortable, open and airy environment. Oversized windows flood the studio with natural light uninterrupted by glass-walled offices and shooting spaces. Exclusive rooftop access offers breathtaking views of the Empire State Building and the iconic NYC skyline as a backdrop.
Our dynamic and versatile studio offers multiple set up and shooting spaces that easily adapt to different sets and scenarios. Model shoots for beauty and fashion. Before and After shoots to showcase product results. Lifestyle photography. High-end video shooting for content, commercials, tutorials and how-to videos.
Along with professionally lit makeup stations for beauty photography, there is an in-studio hair salon with professional sink and chair for hair prep, styling, cutting and coloring.
Glass enclosed conference and work rooms for clients to comfortably spread out, collaborate, take calls, plus a kitchen and break rooms. Post production retouching and video editing suites.
Large prop closet features an extensive inventory of staging accessories to elevate and showcase products including an array of risers, surfaces, backdrops, and a collection of creative props to bring shots to life.
White Honey is a dynamic, full-service agency that empowers brands across a range of creative services and a culture of collaboration. Our expertise is curating creative teams to assure the best talent is brought to each project.
From creative direction to producing high level photo and video shoots, full prepress and print production, White Honey is engaged at every step of the creative process. We are always exploring and pushing visual media to the edge with fresh ideas, innovative approaches, and original treatments.
REMOTE ACCESS VIRTUAL SHOOTS
White Honey Studio offers a high level of flexibility for clients to do virtual photo and video shoots. The studio is hard lined with a high-speed dedicated fiber optic network for seamless connection and live video. UHD video cameras gives clients and creatives the ability to share and collaborate on photo or video shoots anywhere across town or across the globe.
All of this is supported by state-of-the-art lighting, equipment, and the full-service expertise of White Honey’s talented creative team.